Google Have to Find you
Most of the business house does pay careful consideration into design, look and usability etc. Why? all these efforts are geared towards providing valuable information visitors are look for or seeking. But all of that hard work has no meaning or wasted effort if the website visibility is zero and the customer never see a the website at all.
It is like baking a good looking Cake without sugar incorporated into it. Yes Search Engine optimization has long been the main ingredient like Sugar in the cake. With the right keywords on pages, it will feature prominently in search results, standing above the competitors and visible to customer attention.
A good SEO have to start at the design layout itself. Like most think SEO is not a sugar added to the Coffee, but a sweetness incorporated into cake at the baking stage. Any business website if not ranking high, all your efforts into developing a good website waste of time and resources.
Any professional web designer must keep the latest updates of Google algorithm changes. SEO is no more key word stuffing. It is a long term strategy combined with every day tactics.
Here are a few things businesses can do to ensure their sites are search engine ready.