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SEO – search engine optimization – is a method digital marketing company use to increase website ranking on the results of search engine query. Search engine can provide various results for a query. Google for example provide website links, images, relevant articles, videos and other categories. Search Engine is a digital marketing strategy to exploit search results. Earlier search engines favor a website that has frequency of the word or phrase used. But Modern search engines are much more sophisticated, can able to dig a relationship between the said word the phrase put together will influence. The page rank is produced by search engines combining dozens of different methods. A sensible coherent and informative text is the basis of any optimization work.