DIGITAL MARKETING A WAY FORWARD
A tug of war is going right now in marketing and advertising. Outbound tactic of demand creation and the newer inbound methods of demand capture. With changing expectations of customers and – more importantly – your competitors too going online, it’s time you rethink your business and organizational strategies.
If you are not online, you do not exist. However, a lot of enterprises and business owners today still feel that they do not need to know about digital marketing. If you belong to the strata that is popularly known as Small and Medium Enterprises (SME’s), and if you really want to exist, let alone succeed and grow, you need people to know about you.
Marketing has changed, and also how people communicate around the globe. Every businesses scramble to figure out how to harness the power of Digital to reach new customers or clients to sell the product or services .
As a SM entrepreneurs the online marketing strategy that you select will depend on the line of your business or services and the way in which you advertise your products to your line of customers. Marketing being an inexact and intuitive science, has to constantly change and adjust to new consumers, their attitudes and behavior and other changes in the marketplace and economy.
I know how important growth is to your business and how challenging lead generation can be. One thing is for certain: If you want to grow your business, you can’t avoid Digital Marketing. Simple: If you can be found in GOOGLE search you business is non-existent.
Digital Marketing is new age growth is simple explanation. In the broader context Internet Visibility is mantra for MARKETING and BRAND BUILDING.